"Crafted by award-winning Principles teachers Dirk Mateer and Lee Coppock, Principles of Economics' approach builds economics skills and intuition through relatable, memorable examples and applications.
About the Author. Dirk Mateer has a Ph. D. from Florida State University and is the Senior Lecturer and Gerald Swanson Chair of Economic Education at the University of Arizona. Dirk has been teaching Principles of Economics for over twenty years; he specializes in the Principles of Microeconomics.