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Pages: 485

A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship

For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business.

If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business.

  • Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship
  • Includes customizable, downloadable forms for launching your own business
  • Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources
  • Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools

Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.Content:
Chapter 1 The Entrepreneurial Process (pages 1–26): William D. Bygrave
Chapter 2 Idea Generation (pages 27–52): Heidi M. Neck
Chapter 3 Opportunity Recognition, Shaping, and Reshaping (pages 53–82): Andrew Zacharakis
Chapter 4 Entrepreneurial Marketing (pages 83–108): Abdul Ali and Kathleen Seiders
Chapter 5 Business Planning (pages 109–136): Andrew Zacharakis
Chapter 6 Building Your Pro Forma Financial Statements (pages 137–160): Andrew Zacharakis
Chapter 7 Equity Financing: Informal Investment, Venture Capital, and Harvesting (pages 161–195): William D. Bygrave
Chapter 8 Debt and Other Forms of Financing (pages 197–224): Joel M. Shulman
Chapter 9 External Assistance for Start ups and Small Businesses (pages 225–261): Elizabeth J. Gatewood and Carol McLaurin
Chapter 10 Legal and Tax Issues (pages 263–295): Richard Mandel
Chapter 11 Intellectual Property (pages 297–328): Kirk Teska and Joseph S. Iandiorio
Chapter 12 Selling in an Entrepreneurial Context (pages 329–353): Mark P. Rice and H. David Hennessey
Chapter 13 Beyond Start?up: Developing and Sustaining the Growing Organization (pages 355–383): Donna Kelley and Edward Marram
Chapter 14 Franchising (pages 385–410): Steve Spinelli
Chapter 15 Social Entrepreneurship (pages 411–436): Heidi M. Neck

The Portable MBA in Entrepreneurship, 4th Edition

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